Content marketing services provide companies and marketers with the content, strategy, tools and evaluation necessary to support marketing campaigns or programs. These may include creating a strategy, developing marketing materials, implementing campaigns, measuring the results and making recommendations for the future of the marketing strategy. Types of content may include blog articles, social media posts, videos, white papers, case studies, infographics and more.
As more companies turn to online marketing and compete on digital platforms, many businesses also struggle to gain traction for their brand and stay ahead of the curve. Showcase your industry knowledge and rise above this saturated digital marketplace through effective content writing and consistent content marketing efforts.
Content writing is the process of mapping out ideas and developing website content that meets search engine optimization (SEO) guidelines.
Websites require quality SEO content to best represent their brand or services. If you want your site to showcase your positive brand image and achieve your sales goals, you must produce descriptive, original, understandable and SEO friendly content.
Digital Uptick is a full-service content marketing company, which means our content creation capabilities are virtually limitless.
Our in-house staff includes expert writers, SEO enthusiasts, graphic designers, videographers, animators, social media strategists, content marketing strategists and more. Together, we’re a powerhouse of marketing professionals who are adept at their craft and experienced in creating unique content for a wide range of industries and clients.
Our content marketing specialists will work with you to identify your priorities, where your content strategy is currently lacking and how you can grow your presence online through content.
Our content marketing strategies are backed up by our in-depth knowledge of other key areas of digital marketing including SEO and digital PR to help you create content that is designed to rank and generate attention.
As we would with any of our marketing services, our content marketing agency takes the time to learn about your business including your business model, goals, target audience and any focus areas so our strategy can be designed accordingly. This initial stage is crucial to the success of our campaigns as it ensures all our content marketing efforts are making an impact on your business’ success and bottom line.
Content marketing with an SEO focus is about offering content that generates traffic to your site at all stages of your business’s marketing funnel. From your audience’s initial research intent, right through to when they are ready to convert; there are opportunities to provide content for all stages. As part of our content strategy services, we carry out thorough content ideation at the start of every campaign that is shaped around your business’s unique goals and KPIs to allow you to achieve a strong ROI. This stage includes an in-depth competitor review and thorough keyword research using a range of industry tools.
Our content strategy agency works with local businesses, enterprises, multiple-location companies and large franchises to handle the development and execution of their content management strategy. These are some of the most popular types of online content we can help you with: